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Online reputation and social media management for hotels: Recommended readings of the week – August 2nd

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Does hotel wi-fi live up to guest expectations?
Does your hotel wi-fi suck?
By Kevin May

Interested in boosting customer desire?
How to boost desire using the psychology of scarcity
By Nir Eyal

Connect with your customers online
Using social media to boost your online reputation
By Debbie Allen

The truth about competition
Aim to be unique, not the best: truths about competition from Michael Porter
By Ronan Steyn

Children-friendly hotels now offer packages for kids
Using Social Media to Boost Your Hotel’s Reputation
By Vikram Singh