Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– August 24th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Revenue managers have been trying to understand the relationship between review sentiment and rates.
Pricing strategies and understanding the value conscious and social consumer
by Eyefor Travel

So what is the ROI on the different tools to sell your product? If you’ve never bothered to calculate the return, why not?
Social Media ROI And Why Your Hotel May Be Focusing On The Wrong Return
by Matt Bitzer

The images hotels choose to display in their OTA booking paths have significant impact on CTRs, a recent study by Intent Media has found.
How image selection affects click-through rates on OTA hotel listings
by Nick Vivion

A good front-of-house team is a vital part of any hotel.
Why Good Front-of-House Helps Create a Successful Hotel
by Jonathan Smith

In this exclusive interview Hotwire president Clem Bason shares some secrets with EyeforTravel’s Pamela Whitby.
A “terrific opportunity”: your customers on the go
by Pamela Whitby