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Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– April 13th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

The goal: Dazzle guests during the first, crucial 15 minutes of their stay—or at least avoid annoying them.
Checking In? Hidden Ways Hotels Court Guests Faster
by Andrea Petersen

Reader comments are a crucial element of any online community.
Why you should have comments, even when they are bad
by Mathew Ingram

According to a new survey by Hotels.com, hotel guests would rather have wi-fi over an iPod dock, high-end coffee maker, video game system or workout DVDs/equipment.
Hotel Guests Want Wi-Fi the Most
by Martin Fellowes

Many users and brands have already taken advantage of the new cover photo options.
13 Creative Google+ Cover Photo Hacks
by Stephanie Buck

But what’s the best way to launch a survey that will maximize response?
How to Create a Survey that Drives Business
by Kentin Waits