Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management for hotels to Hospitality Industry News and Market Research.
In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:
Consumer, Context and Content
3 keys to Activating an Audience with Smarter Content
By Ben Straley
The Truth is in the Numbers: 2013 is Undoubtedly the Year of Three Screens in Hospitality
Delivering a customized and user-friendly experience across three screens
By Max Starkov
Social media has opened up a whole new world of opportunities to engage with our customers like never before, bringing greater risks.
What to Do When Customers Trash Your Brand Online
By Jim Joseph
Social media has had a disruptive effect on the travel industry and hotels are struggling to accommodate it. Where should you channel limited resources, and what kind of results can you expect?
Free Seminars in London, Paris, Rome, Barcelona and Madrid!
By Edwina Dendler
Why do Hotels Sell Non-Refundable Rates?
Are Guests Willing to Pay for Cancellations?
By Jean-Pierre van der Rest and Bjorn Arenoe