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Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – April 12th

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Take an active role in generating and making the most of positive comments.
3 Ethical Ways to Boost Positive Online Reviews
By Alina Dizik

Some SEO tactics are already outdated, but which?
Six myths about SEO hoteliers are still believing
By Special Nodes

Increasingly, those little bars of soap abandoned every day in guest rooms are finding a new home
More hotels recycle left-behind toiletries
By Barbara DeLollis

When a small business sets out to grow their visibility online, it’s always good to have a plan in place.
How Small Businesses Are Using Social Media To Grow Their Visibility
By Kim Beasley

Putting Big Data to work is a huge undertaking that few have mastered, and many Marketers see it as both an obstacle and an opportunity.
What Do Marketers Want From Big Data?
By eMarketer