Online Reputation and Social Media Management for Hotels: Recommended Reading of the week– June 24th

Falling behind on the latest social media & online reputation news and trends? Get back on track with our recommended readings for this week.


Case-study based lessons from some of the leaders in social media efforts on behalf of large corporate brands.
10 Big Brand Lessons From The Corporate Social Media Summit
by Rohit Bhargava


“We’re basically at a place where you can’t afford to have a verbal person have a bad experience on your property.” – Randi Zuckerberg, Facebook Marketing Director
How strong is your digital influence?
by Jason Q. Freed


Find out how you can bring your tweets to a whole new level with Twitter’s new image sharing functions.
Tweeting Grows Up: Add photos, links to promote offers
by Matthew Barker


Quick tips on how to get on top on the Facebook news feed.
Facebook Ranking Factors: How to Gain an Edge in the News Feed
by Brent Rangen


“So – We’re back to the old market days, but with our mobile phones and web clout in hand.”
A Retrospective – How online Marketing is Bringing back Traditional Marketing Values
by Nick Allen