It’s Friday and it is time for a new session of great readings selected by ReviewPro. Here are the latest online reputation & social media trends. Enjoy!
Study says hotel websites need to be less corporate, more engaging.
Hotel chains score low for online customer usability
By Brad Girtz
Read on and take a tip from The History Channel, Starwood Hotels, Pepsi Max, a Florida eye doctor, a New York steakhouse and a German billboard.
6 Successful Foursquare Marketing Campaigns to Learn From
By Lauren Drell
User generated content has become one of the most important elements in a hotel’s marketing mix and reputation management for hotels.
Hotelier 3.0: Hotel User Generated Content
By Ioannis S. Pantelidis
You have to do more than just “engage.” You have to find ways to inspire and be of service to your customers.
Are we killing our customers with engagement?
By Neicole Crepeau
Great tips on tweeting that will drive responses and followers.
3 Ways Your Hotel Can Make an Impact on Twitter
By Melanie Nayer