New Functionality: Save Time When Responding to TripAdvisor Reviews

At ReviewPro we are constantly evolving our products to ensure our clients have the best possible tools to easily undertake the necessary steps to drive online reputation improvements.

Responding to online reviews can be a difficult task for hoteliers so we are excited to announce that our clients can now reply directly to TripAdvisor reviews from within the ReviewPro Online Reputation Management tool with a new functionality we have incorporated into the solution.

This now means when a user clicks on ‘Respond to TripAdvisor’ in the tool, they will be taken directly to the selected review in the TripAdvisor Management Center with the correct review selected ready to be responded to. Users therefore no longer need to search for the review within the TripAdvisor Management Center. In order to benefit from this additional functionality, users need to be logged in to TripAdvisor Management Center.

Responding to reviews is crucial. A recent TripAdvisor study highlighted the importance of a hotel’s response to a review with 85% users agreeing that a thoughtful response to a bad review will improve their impression of a hotel.

In our 2015 Top Luxury Hotel & Brand Report, we found that there is a link between a hotel’s GRI™ and its Management Response Rate demonstrating the importance of responding to reviews. Within the total sample of 2,330 hotels, the Top 25 Individual Luxury Hotels responded to an average of 56% of reviews online and had an average GRI™ of 97.4%. The 25 Individual Luxury Hotels with the lowest level of guest satisfaction responded on average to only 17% of reviews online and had an average GRI™ of 66.8%.

This new functionality will enable our clients to reply to feedback on TripAdvisor with ease and efficiency in one platform in order to increase their response rate and improve their overall online reputation.