At ReviewPro, we advocate using guest feedback from the social web to guide design, but a new campaign from Meliá Hotels International takes this philosophy to another level. Earlier this month, ME Madrid opened its “Social Suite” – created and inspired by the company’s Facebook fans.
The “Social Suite” is the result of the recent “Everything is Possible” online campaign by the hotel chain on Facebook which for two weeks encouraged fans of all the company’s hotel brands to share their dreams. The campaign helped the company raise the number of fans to make it the top Spanish hotel company on Facebook with more than 200,000 fans.
Seven winners – one for each brand- were chosen from the more than 23,000 wishes received from around the world. The wishes have been used as inspiration for the transformation of one of the suites at the ME Madrid Hotel, creating a “mural of dreams”, a work of art by the Inocuo The Sign art studio and The Mushroom Company. “Giving my parents the honeymoon they never had” is just one of the winning dreams depicted on the walls of the Suite which was unveiled yesterday at the ultra-modern ME Madrid Hotel in the Plaza Santa Ana in Madrid and which can be enjoyed by future guests staying at the hotel.
The “Social Suite” was the first campaign to promote all company brands since it changed its corporate name from Sol Meliá to Meliá Hotels International. The hotel company continues to raise its profile on social networks which it considers a key factor in its customer relations strategy. The company brands have already exceeded their objective of 200,000 Facebook fans, and the Meliá Hotels & Resorts brand is now the top hotel brand in Spain by number of fans.
Meliá Hotels International uses ReviewPro to manage their presence on the social web. See how our social media analytics could work for your hotel by requesting a demonstration now.