Barcelona, Spain, 15 February 2016 – ReviewPro announces that Meliá Hotels International has switched its portfolio of 7 brands and 375 properties to the company’s enterprise level Guest Survey Solution (GSS). Meliá, one of the first large chains to implement a comprehensive Online Reputation Management (ORM) program to improve guest experiences four years ago, has now consolidated all guest feedback into ReviewPro’s integrated solution.
Moving away from traditional direct survey providers allows this innovative hotel group to track guest feedback in real-time and rapidly turn insight into action to increase overall guest satisfaction and revenue. Meliá chose to partner with ReviewPro because the company offers a more flexible platform that allows Meliá’s organization to easily analyze and monitor Guest Intelligence in one user-friendly dashboard.
ReviewPro’s GSS tool provides Meliá with the ability to create customized, targeted questionnaires to gather actionable information directly from guests through in-stay and post-stay surveys and leverage the data to prioritize operational and service improvements to deliver remarkable experiences.
RJ Friedlander, CEO of ReviewPro commented on the expanded partnership: “Meliá has always been a leader in guest experience management and the use of our direct survey solution will enable them to continue to deliver memorable experiences.”
Sara Ranghi, Global Customer Experience Director at Meliá said, “ReviewPro built our trust through superior products and proactive support over the last four years. The Guest Survey Solution is in a league of its own in terms of features and reporting and ReviewPro did a great job to help us seamlessly implement it. It has exceeded our expectations by better serving our guests compared to what we used before. This, combined with the responsive team, demonstrates that ReviewPro are totally committed to supporting our organization.”