Pasadena, CA and New York, NY (April 24, 2013) – LeisureLink, a provider of integrated hotel distribution and revenue management solutions, has selected ReviewPro, a leader in online reputation and social management, to integrate consumer rating metrics into its LeisureLink Marketspan™ distribution platform. This convergence of social insights and distribution technology represents the next level of intelligent revenue management for the hospitality industry.
LeisureLink has integrated ReviewPro’s Global Review Index™, an industry benchmark for online guest satisfaction, into its comprehensive MarketSpan solution that combines distribution and revenue management into a single actionable platform. The Global Review Index™ aggregates hundreds of millions of guest reviews from the world’s leading review sites, social media sites and online travel agencies (OTAs) into a single index, and is viewable by overall score or by distribution channel within MarketSpan.
“Imagine being able to see your property’s current activity and consumer rating on each major review site and OTA as you make distribution channel and pricing decisions,” said Tom Lamb, CEO of LeisureLink. “The integration of the Global Review Index™ into MarketSpan enables operators to monetize social reviews by using insight into guest satisfaction by channel and by pricing strategy to make smarter revenue management decisions.”
According to a study by Cornell University, The Impact of Social Media on Hotel Performance, a 1-point increase in a hotel’s 100-point Global Review IndexTM leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in Revenue per Available Room (RevPAR).
Beyond strategic pricing and revenue management, operators can also use the intelligence to influence capital improvement decisions, fine tune guest service best practices and be more informed on guest satisfaction and preferences.
“As the use of social media and review analytics gains momentum within the hotel industry, we’ve seen hotel groups begin by using reputation management for customer service and quality, to achieve operational excellence – and now to optimize revenue growth. We’re excited about partnering with LeisureLink to enable hotels to access our world-class analytics where it matters most – in making strategic revenue decisions that will affect the bottom line,” said RJ Friedlander, CEO at ReviewPro.
MarketSpan puts properties in front of millions of potential guests thought a global proprietary network of over 35,000 distribution points including the GDS, internet portals and all of the leading online travel agencies (OTAs) worldwide. The integrated distribution, pricing and revenue management platform supports the unique needs of vacation rental properties, timeshare resorts, condo hotels and boutique resorts.
ReviewPro is the leading international provider of online reputation and social media management solutions to the hotel industry. Thousands of hotels in more than 70 countries rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. Clients include the citizenM Hotels, Concorde Hotels & Resorts, Corinthia Hotels, 1895 Historic Hotels Group, Louvre Hotels Group, Melià Hotels International, Millennium Hotels & Resorts, and Swiss-Belhotel International. Visit www.reviewpro.com for more information.
LeisureLink provides integrated distribution, revenue management and competitive intelligence solutions that simplify processes and drive more bookings, all from one platform. Over 1,500 vacation rental properties, timeshare resorts, condo hotels and boutique resorts throughout North America and Europe trust LeisureLink to maximize profitability and increase efficiency of their online performance. Headquartered in Pasadena, California, LeisureLink is funded by leading Southern California venture capitalist firms Clearstone Venture Partners and Mission Ventures, with a strategic investment from Wyndham Worldwide. For more information, visit www.leisurelink.com.
KPA Marketing & PR