From March 4 until 8, ReviewPro – along with more than 10,000 other travel industry professionals – will attend the world’s leading travel trade show, ITB Berlin 2015 at the Messe Berlin. ReviewPro’s team of guest intelligence experts, including CEO RJ Friedlander, will be available each day at the ReviewPro booth, located in Hall 6.1, Stand 140.
The ReviewPro team will be there to train existing and new clients on the concept of Guest Intelligence, which the company has pioneered with the combination of its award-winning, innovative Reputation Management for Hotels (ORM) and Guest Survey Solution (GSS – a powerful, yet flexible system that provides hotels with deep insight into each guests’ experience post-stay using online surveys). Guest Intelligence is the in-depth analysis of online reviews and guest satisfaction survey data to identify detailed insight into what guests like and dislike and determine how hotel can improve the guest experience.
By making operational or service changes based on these insights, hotels can drastically improve their guest satisfaction rates and revenue. In fact, a 2012 Cornell University study (using ReviewPro’s data), showed that a one-point increase in a hotel’s Global Review Index™ (GRI – an online reputation score, which is used by thousands of hotels worldwide as the benchmark for reputation management) leads to a 0.89% increase in price (ADR), a 0.54% increase in occupancy and a 1.42% increase in RevPAR.
Come visit us in Hall 6.1 at Stand 140 to find out more about Guest Intelligence and how it can be applied to help your property increase your occupancy, ADR and RevPAR. Alternatively, schedule an appointment to learn more about how ReviewPro’s solution can help to boost your hotel’s guest satisfaction, online reputation and revenue.
RJ Friedlander will also take part in a free informative session in the eTravel Lab, Hall 6.1 on Thursday 5th March from 11.30am-12pm. In this discussion RJ Friedlander will explain the extraordinary opportunity that big data analytics and Guest Intelligence have for the hotel industry – not only to serve customers better and more efficiently, but also to drive revenue, improve investment decisions, revamp marketing activities and increase value for shareholders.