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ITB Berlin 2014: Opportunities and risks for the social web

On 5th – 9th March, over 10,000 travel sector professionals and 180 countries will descend on ITB Berlin, the world’s largest and most prestigious tourism event. The ReviewPro team, including CEO RJ Friedlander, will attend in full force.

ReviewPro at ITB Berlin 2013

ReviewPro at ITB Berlin 2013

Friedlander expects review analytics and social insights to play an important role this year, whether at conference panels, B2B networking conversations or important meetings.

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“Guest satisfaction management, the combination of online reputation management for hotels and direct service, is a key area of focus hospitality professionals,” he says.

“GMs must act on social insights and direct feedback because reviews have an impact on guest satisfaction, your hotel’s Global Review Index™ score and ultimately, revenue.”

A Cornell study has shown that a 1-point increase in a hotel’s Global Review Index™ leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in Revenue per Available Room (RevPAR). A staggering 89% of people also say that reviews influence their purchasing decision.

Friedlander will discuss “Opportunities And Risks Of The Social Web For The Hospitality Industry” on Wednesday 5th March 12pm – 12.30pm. Come and see the panelists in Hall 6.1, eTravel Lab.

You can join the conversation by tweeting your comments and questions: @ReviewPro and ‪#ITBBerlin‬ at any point during the three-day event.‬‬

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To learn more on how ReviewPro can help your hotel/restaurant to leverage consumer insights at your hotel/restaurant, come and visit us at Booth 108 Hall 6.1 (eTravel World). You can also request a meeting or free demo here.