Hastings Hotels, the largest independent hotel group in Northern Ireland, has renewed their contract with ReviewPro, which enables the hotels to continue to use the company’s Guest Intelligence solutions to manage their online reputation. With six luxury hotels across Northern Ireland, the Belfast-based brand offers an impressive choice of luxury accommodation options, ranging from bustling city properties to idyllic, countryside hotels.
As part of the long-term agreement, Hasting Hotels uses ReviewPro’s Online Reputation Management (ORM) solution to obtain deeper insights into guest feedback from 142 review sites and OTAs in more than 45 languages, from a single dashboard.
The brand also added ReviewPro’s integrated Guest Survey Solution (GSS), which enables the company to solicit the specific, verified feedback necessary to measure how service and operational standards are being met during each guest’s stay. Taking action on these insights will positively impact the properties’ ranking on TripAdvisor, as well as other major online review sites and online travel agencies (OTAs). An increased online reputation score can have a positive impact on each property’s ADR and RevPAR (as evidenced in a groundbreaking Cornell University study, using ReviewPro’s Guest Intelligence data).
“Since implementing ReviewPro, not only have we significantly streamlined the process of monitoring and responding to reviews, but staff also engage on a much deeper level with the tools by taking proactive measures to implement operational improvements,” says Julie Hastings, Marketing Director of Hastings Hotels. “It made good business sense for us to renew our contract with ReviewPro – and to implement the GSS across all of our properties – because we know that ReviewPro’s products are of the highest quality, and our properties have all experienced impressive results firsthand because of them.”
“We are thrilled with our ongoing partnership with Hastings Hotels and look forward to continuing to collaborate with the team to improve guest satisfaction, increase online reputation and help drive revenue at each property,” said RJ Friedlander, CEO of ReviewPro. “With the addition of our powerful GSS, Hastings Hotels will now be able to access even more detailed actionable insight from guest feedback and improve their positioning across the social web.”