Great National Hotels and ReviewPro Mark a Year of Partnership

Great National Hotels continues to prioritize Guest Experience for its independent hotel members across Ireland and the UK.

Barcelona, October 10, 2018: Guest satisfaction continues to be a key objective for Great National Hotels and Resorts (GN), who employs ReviewPro’s Corporate Dashboard to monitor guest feedback across 32 of its hotels. The Online Reputation Management (ORM) tool enables GN to monitor guest satisfaction, identify key areas for operational and service improvements, and monitor performance over time at its member properties.

RJ Friedlander, CEO of ReviewPro, commented on the partnership, “We are very happy to be in collaboration with Great National. The dashboard version of our software allows an efficient way to ensure that they are helping to deliver the best guest experience possible.”

Shona Cleary, Head of Digital & Data Science for the Great National Hotels & Resorts Group, also commented, “The software has allowed us to create a guest satisfaction index including detailed insights for our hotel clients. This has meant that we have been able to provide an efficient and reliable way for hotels within the Great National Group to identify areas which need improvement, implement strategies to increase guest satisfaction, and then track the improvements over time. The results have been fantastic, and the feedback from our hoteliers overwhelmingly positive”.

Apart from the individual benefits to properties, Great National has used the data gained from ReviewPro date to create benchmarks and plan strategies across the brand. This has helped to develop targeted operational and strategic plans, for example, to improve rankings on online travel agency sites.

About Great National Hotels and Resorts Group: The group is the UK and Ireland’s largest independent hotel management and marketing services provider with over 135 hotels across their brands; Great National Hotels & Resorts and Classic British Hotels. The company recently completed first round investment, the funds from which will co-fund bespoke AI-centred revenue management software designed to automate yielding and ultimately reduce third-party commissions paid by hotels. Great National has recently appointed former MD Rachel Howes and Brian Reeves, co-founder of hotel technology company, as Directors of Distribution and Digital respectively as the company moves to strengthen its senior management team. With its head office in Ennis, Co. Clare, Great National is also Enterprise Ireland backed, directly employing over 900 people throughout group and hotel operations. For further details, please visit

About ReviewPro: ReviewPro is the world leader in Guest Intelligence solutions, with more than 43,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from over 200 OTAs and review sites in more than 75 languages. The company’s cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational/service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.