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Google+ Local is Replacing Google Places: Here’s What Hotels Need To Know

This week, Google announced a big step forward in the way they present local information and reviews: Google+ Local is replacing Google Places. Here’s a one-minute example of how it could be used to find local foodie spots:

A new way of calculating user ratings

Google+ Local is introducing a new rating scheme that combines Zagat’s 30-point scale with user-contributed reviews:

Combining traditional guidebook recommendations (Zagat) with user-written reviews is an interesting move as Google further integrates its social network into its entire product portfolio. The Meatball Shop and Mio Restaurant are good examples of how the new business pages will look.

Hoteliers will be able to manage their pages through their Google+ account, and respond to user reviews directly through the platform. If you don’t yet have a Google+ Page for your hotel, we encourage you to create one now.

ReviewPro tracks Google Plus, and more than 100 other review sources and social media networks. See how this works by requesting a demo now.