Is your hotel prepared for a social media crisis? Given the viral nature of social media, without preparation and decisive action a seemingly minor issue can quickly escalate into a full-blown crisis.
Whether it’s an employee blunder, a safety or sanitation issue, or a natural disaster, the way you manage a crisis can have a serious impact on brand reputation.
In this installment of ReviewPro’s monthly webinar series, we consult the experts to bring you examples and guidelines to help you prepare for, avert and mitigate a social media crisis.
- Crisis preparation, policy and prevention
- Defending your reputation and mitigating damage
- Managing detractors, trolls and hackers
- Mobilizing advocates
- Rebuilding reputation and trust
- Examples and best practices from the hotel industry and beyond
Who should attend?
This webinar is for hotel executives, owners, sales & marketing directors and managers of PR, social media managers and human resources as well as anyone else with a stake in your hotel’s online reputation.
About the host
A former hotel general manager and marketing executive, Daniel Edward Craig is the founder of Reknown, a consultancy that helps hoteliers across the globe adopt the latest tools and best practices in social media and reputation management. He collaborates with ReviewPro as Industry Advisor, Engagement.
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in 70 countries, including the Roger Smith Hotel, Montage Hotels, Mammoth Mountain Resorts, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International.
The ReviewPro team will be at ITB 2013. Hall 7,1c Stand 101
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