Reputation Drives Revenue: How Traveler Reviews Affect Hotel Pricing Power.
In the next installment of ReviewPro’s webinar series we discuss ground-breaking research from Cornell’s Center for Hospitality Research that highlights the correlation between aggregate guest ratings, as defined by ReviewPro’s Global Review Index™, and hotel rates and revPAR.
Host Daniel Edward Craig brings in the experts to discuss highlights of the research, its implications, and how hotels can use this data to optimize rates, distribution channels and revenue. Guests include:
- Christopher Anderson, Associate Professor, Cornell School of Hotel Administration, will discuss the results of the Cornell study, conducted in partnership with ReviewPro and STR Global, which examines the correlation between aggregate review scores and a hotel’s demand, pricing power and revPAR.
- Victoria Edwards, Co-founder, Buckhiester Management, will show you how to turn this knowledge into power by integrating review metrics into revenue management strategies and tactics.
- Fernando Vives Soler, Global Director of Revenue Management, Meliá Hotels International, will show you how Meliá is pioneering the integration of reputation metrics and revenue management to drive higher ADR, demand and guest satisfaction.
Who should attend?
This webinar is for hotel executives, owners, revenue managers, marketing managers, social media managers, eCommerce managers and anyone else with a stake in revenue management.
About the host
A former hotel general manager and marketing executive, Daniel Edward Craig is the founder of Reknown, a consultancy that helps hoteliers across the globe adopt the latest tools and best practices in social media and reputation management. He collaborates with ReviewPro as Industry Advisor, Engagement.
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in nearly 70 countries, including the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, Montage Hotels, Mammoth Mountain Resorts, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International.