Starting on Wednesday, Jan. 22, ReviewPro will be in Madrid for five days attending Spain’s first major travel industry event of 2014 – the five-day FITUR international Tourism Trade Fair Conference.
“We look forward to showcasing the excellent new features that have been added to the ReviewPro tool recently,” says Neil James, ReviewPro’s director of account management, who will attend FITUR along with Cristina Lopez, ReviewPro’s sales director for Spain and Latin America.
ReviewPro last year launched its comprehensive online reputation management solution for the restaurant industry. Restaurant operators can now leverage the Global Review Index™, the industry standard reputation score, to calculate and benchmark the customer experience of any given bar or restaurant.
More recently, ReviewPro introduced its new Guest Survey tool, which can enhance a hotel’s online reputation by gathering valuable direct feedback from guests. Combined with ReviewPro’s online reputation solution, it can give hoteliers a 360-degree view on guest intelligence and reporting – all in one dashboard.
“FITUR is a great event to be able to meet up with our clients again, learn about their success stories using our tool, and also to be able to provide some feedback on how they can better improve their GRI to grow revenue,” says James.
Online reputation management is tipped to be a hot topic at FITUR, given the rapidly expanding influence of consumer reviews in every sphere of travel. A staggering 93% of worldwide consumers now trust recommendations from friends and family more than other forms of advertising, proving the value of gaining insight into what people are saying about your business online.
ReviewPro will be at Stand 8A38A, Pavillion 8, Global Business.