This week ReviewPro attended EyeForTravel’s Social Media Strategies for Travel conference in San Francisco. If you followed our live coverage @ReviewPro, you might have seen some of the best ideas shared at the event. Here are a few of the one-liners:
- If social media can topple governments, imagine what it can do to your brand (Cree Lawson)
- Reviews might play a bigger role in helping travelers make buying decisions than newer social media networks (Yen Lee)
- Move from social media conversations to serving individual people (Shashank Nigam)
- If you are not a customer-centric marketer, you will lose. (Del Ross)
- If you want to act on social media insights, you must invest in infrastructure now. (Geoff Lewis)
- Integrate customer reviews with your website to encourage direct sales [Note: this is possible using the ReviewPro Quality Seal]
- Dramatic responses to customer complaints are a big opportunity to create loyal fans
- Let’s start thinking about how to use customer feedback for making strategic decisions (Jacob Morgan)
- Reviews written about hotels online are very influential in where travelers decide where to stay. (Linda Palermo)
- It’s not just what you say about yourself, it’s what your customers say about you. (Adam Wallace)
- “Travel review websites are among the most influential forces cited by travelers when shopping.” – PhoCusWright
- Social channels are like phone lines… someone has to be there to pick up!
- Crisis communication plans have never been more important than in the age of social media
- Good analogy: social media is like a nice meal, but you need the silverware
- Social media goals and KPIs do not have to be limited to ecommerce, but must link to business value. (Barbara Pezzi)
- Social media ROI isn’t just from money earned, but also from money saved. (Barbara Pezzi)
Thanks Angie, Rosie, and Tim for putting on another great event!
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