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Event Summary: EyeForTravel Social Media Strategies for Travel 2011 in San Francisco

This week ReviewPro attended EyeForTravel’s Social Media Strategies for Travel conference in San Francisco. If you followed our live coverage @ReviewPro, you might have seen some of the best ideas shared at the event. Here are a few of the one-liners:

  • If social media can topple governments, imagine what it can do to your brand (Cree Lawson)
  • Reviews might play a bigger role in helping travelers make buying decisions than newer social media networks (Yen Lee)
  • Move from social media conversations to serving individual people (Shashank Nigam)
  • If you are not a customer-centric marketer, you will lose. (Del Ross)
  • If you want to act on social media insights, you must invest in infrastructure now. (Geoff Lewis)
  • Integrate customer reviews with your website to encourage direct sales [Note: this is possible using the ReviewPro Quality Seal]
  • Dramatic responses to customer complaints are a big opportunity to create loyal fans
  • Let’s start thinking about how to use customer feedback for making strategic decisions (Jacob Morgan)
  • Reviews written about hotels online are very influential in where travelers decide where to stay. (Linda Palermo)
  • It’s not just what you say about yourself, it’s what your customers say about you. (Adam Wallace)
  • “Travel review websites are among the most influential forces cited by travelers when shopping.” – PhoCusWright
  • Social channels are like phone lines… someone has to be there to pick up!
  • Crisis communication plans have never been more important than in the age of social media
  • Good analogy: social media is like a nice meal, but you need the silverware
  • Social media goals and KPIs do not have to be limited to ecommerce, but must link to business value. (Barbara Pezzi)
  • Social media ROI isn’t just from money earned, but also from money saved. (Barbara Pezzi)

Thanks Angie, Rosie, and Tim for putting on another great event!

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