Ithaca, NY, March 6, 2012 – ReviewPro, the hospitality social media management firm, has become a partner of the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. As a new partner, ReviewPro will support the CHR’s research initiatives regarding the interface of social media and hospitality management. Partners participate in the CHR advisory board and also have a seat at every CHR industry roundtable.
“The partnership between ReviewPro and CHR could not come at a better time,” said CHR executive director Rohit Verma. “Our faculty have conducted numerous studies on social media in the hospitality industry. With ReviewPro’s assistance, we can expand and improve that research effort. We are very pleased to have them as a partner.”
“We are looking forward to working with Cornell’s faculty to help improve the hospitality industry’s effectiveness in leveraging the opportunity that social media created,” said ReviewPro CEO R.J. Friedlander.