I’m always looking for ways to connect online audiences with offline ones. Recently, I spotted a good example from citizenM Hotels – which created a Facebook contest to promote the upcoming opening of their London property.
It’s a simple idea, well executed – putting a “face” to the brand and involving their audience in a creative way. (Nice work, Diego and team!)
How can you “bridge the gap”?
Note: I highly recommend you read the full citizenM story and case study for more ideas from one of the world’s most innovative hotel groups.
ReviewPro helps hotels listen and respond better on the social web, to build strong communities and drive revenue growth. See how this happens by requesting a quick demo now.