Bridging the Online-Offline Gap: citizenM’s Facebook Contest

I’m always looking for ways to connect online audiences with offline ones. Recently, I spotted a good example from citizenM Hotels – which created a Facebook contest to promote the upcoming opening of their London property.

It’s a simple idea, well executed – putting a “face” to the brand and involving their audience in a creative way. (Nice work, Diego and team!)

How can you “bridge the gap”?

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Note: I highly recommend you read the full citizenM story and case study for more ideas from one of the world’s most innovative hotel groups.

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