This year, TripAdvisor made changes to its Popularity Ranking for restaurants, attractions and hotels in order to improve the site experience for travelers and businesses. You can read the full details here on TripAdvisor’s website but we have summarized the main points for you below:
Why the change?
With the high volume of reviews posted on TripAdvisor, there were many occasions where new properties were able to jump to the top of rankings (referred to by TripAdvisor as “fast-risers”) resulting in some inaccurate rankings with businesses appearing lower than they would otherwise.
What impacts TripAdvisor rankings?
Quality, recency and quantity of reviews are the three factors that interact to determine a property’s Popularity Ranking. To put it simply, TripAdvisor summarizes it like this:
· More reviews are better than fewer reviews
· Good reviews are better than poor reviews
· Recent reviews are better than older reviews
How the enhanced algorithm works
The algorithm continues to be based on the quality, recency and quantity of reviews that a business receives from travelers. The enhanced rankings ensure a more accurate representation of a business’s performance over time by considering the quantity and consistency of reviews more significantly than before. This helps to maintain a more balanced ranking for all hotels, decreases fast-riser behavior and improves the overall site experience for travelers.
How ReviewPro helps hotels build review volume on TripAdvisor
Hotels using ReviewPro’s Guest Survey Solution (GSS), which enables the creation and distribution of customized guest satisfaction surveys (both in-stay and post-stay), can access the TripAdvisor Review Collection Program which allows them to embed the TripAdvisor review form into their survey. As such, our 25,000 + clients have access to an powerful solution to collect feedback on the guest experience, while increasing review volume on TripAdvisor.