As a hotelier, your aim while using ReviewPro software may primarily be optimizing guest experience to increase GRI™ and leverage ADR, occupancy and RevPAR. But did you know that the tool offers many useful insights …
An article by ReviewPro’s CEO RJ Friedlander, originally published in The HOTEL Yearbook Special Edition – Digital Marketing 2020. In a time when it seems like every other week another hotel brand launches, consolidates, or …
Yesterday, ReviewPro released the most comprehensive analysis to date of hotel brand reputation in the United States and Canada. Analyzing over 15 million reviews of 32,359 hotels, the report ranks 179 brands in six segments. …
Mention a leading upscale hotel brand and it may evoke an image of luxury, pampering, and impeccable service. A budget brand may evoke feelings of efficiency, cleanliness, and value. Whatever the star rating or segment, …
How do most restaurants choose what to serve their guests for breakfast, lunch and dinner? Probably not via a semantic analysis algorithm capable of machine learning, right? One hotel located in the Canary Islands did …
The Net Promoter Score® (NPS®) has long been a key performance metric for customer service in many industries, and especially hospitality. It is calculated by subtracting the percentage of business’s detractors from the percentage of …
Online reviews give invaluable insight into what guests really think about your property. This, in turn, gives potential clients – tour operators, event planners, corporate travel managers and organizers – a glimpse into what your …