With nearly 8 million listings across 190 countries, it is no doubt that Tripadvisor is one of the most popular platforms for guest reviews. As so many guests are booking their hotel directly on Tripadvisor …
Messaging has fast become the preferred method of communication in both people’s personal and professional lives, and hospitality is no exception. In an industry where the personal touch is what distinguishes good from great, and …
As travel restrictions ease and recovery begins, hoteliers are under tremendous pressure to generate revenue and make up for lost time. While it’s difficult to make long-term predictions, the travel landscape for the coming months …
While many hotel departments have unfortunately had to scale back operations and scope, hotel marketeers certainly have not. Even in fallow time, the word still has to get out there. In many cases, the new …
Paid advertising will only get you so far in marketing. If you’re serious about maximizing awareness of your hotel brand, you need to make engaging advocates and online influencers part of your strategy. What are …
Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales departments actively use online reviews …
What would January be without a look at the top hotel trends that will shape the industry this year? In our up-and-coming webinar we will be exploring the four key trends that are set to …