While many hotel departments have unfortunately had to scale back operations and scope, hotel marketeers certainly have not. Even in fallow time, the word still has to get out there. In many cases, the new …
Paid advertising will only get you so far in marketing. If you’re serious about maximizing awareness of your hotel brand, you need to make engaging advocates and online influencers part of your strategy. What are …
Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales departments actively use online reviews …
What would January be without a look at the top hotel trends that will shape the industry this year? In our up-and-coming webinar we will be exploring the four key trends that are set to …
As more intermediaries get between you and your guests and technology increasingly digitizes the guest experience, building direct relationships with guests has never been more challenging or important for hotels and brands. So how can …
Digital technology is changing the way hotel employees interact with guests. Increasingly, guest communications are taking place not in person or by phone but through mobile apps, SMS, social media and automated messaging. And yet …
We’ve teamed up with Triptease for this two-part blog series on great guest experience! Part 1 outlined a number of best practices for hotels to craft the perfect guest experience on their website before guests …