Brand reputation and ranking is taking on a new importance in the age of global travel. Guests want consistency, exceptional guest experiences, plus a touch of local culture, all of which contribute to hotel brand …
In the age of online reviews, Guest Satisfaction Surveys (GSS) represent a critical way to solicit direct feedback from guests and evaluate guest sentiment. By using survey feedback to guide improvements, hotels can prevent negative …
There’s a lot of talk in the travel industry these days that travelers aren’t loyal to hotel brands anymore; it’s all about price and perks. But is this really true? Does hotel guest loyalty exist …