Boutique & Lifestyle Lodging Association (BLLA) Partners with ReviewPro To Offer Reputation Management to Hotel Members

Los Angeles, California – March 20, 2012.  The Boutique & Lifestyle Lodging Association (BLLA), an organization dedicated to constantly searching for the best new sales and marketing solutions for boutique & lifestyle independent hotels and small brands, has chosen ReviewPro as its online review monitoring and social media management tool of choice.

ReviewPro provides analysis, customer intelligence, and competitive benchmarking through real-time alerts, automated reporting and a user-friendly online dashboard to help boutique hotel owners and managers effectively promote their properties. The company aggregates more than 100 million guest hotel reviews in 16 languages across more than 90 of the most relevant Online Travel Agencies (OTAs) and customer review websites.

“I am always searching for best-of-class products to help our members succeed,” said Frances Kiradjian, founder and chair of BLLA.  “After studying the various options in the market, I’ve identified ReviewPro as the solution best positioned to assist hoteliers and innkeepers in serving their guests using social technologies and driving revenue growth.”

Over the last few years, online customer reviews and social media have reached an unprecedented level of awareness within the hospitality industry. While large companies have significant resources to dedicate to managing and profiting from this, independent properties and small groups must leverage technology to get the biggest impact.

This new collaboration will enable BLLA and ReviewPro to provide education and research that addresses the unique needs of these hotels. When used correctly, the social web can level the playing field, allowing these properties to present themselves competitively with the world’s largest hotel companies.

“BLLA has become the voice for boutique & lifestyle hotels, and we’re delighted to partner with Frances and her team to offer the tools hoteliers need to promote their properties online,” said RJ Friedlander, CEO of ReviewPro. “Our solution provides owners and managers with competitive insights and the ability to identify opportunities on the social web. With online reputation becoming an increasingly important factor in driving sales, these tools can play a critical role in boosting customer confidence, increasing room rates, and encouraging more direct bookings.”

About BLLA:

The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world’s boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit:

About ReviewPro:

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in nearly 50 countries, including the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, Mammoth Mountain Resorts, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International. For more information, visit