In a win for consumers’ thirst for information about quality and value, they’ll now have the ability to view external ratings and reviews on the BIG4 Holiday Parks’ website, with the introduction of ReviewPro’s Guest Ratings Score™ on the site.
ReviewPro is a pioneer in the area of Guest Intelligence which helps accommodation organisations across the globe exceed traveller expectations. Their solution will help BIG4 bring relevant information to visitors in the form of online ratings and access to reviews, making it easier to select the ideal park based on the experiences of other guests.
In addition, the system will allow BIG4’s network of 180 parks manage their online reputation from one convenient platform and benchmark against other parks within the group, as well as competitors, to help enhance the customer experience.
Based on customised views and settings, parks will be able to see their most relevant insights, allowing them to prioritise operational and service improvements and boost rankings on TripAdvisor and other review sites.
General Manager Sales and Marketing of BIG4 Holiday Parks’, Campbell Davies, says BIG4 has listened to consumers and their desire for independent ratings.
“We know ratings and reviews are critical to consumers’ decision-making process, so we have made it easier for them to research, plan and book by providing access to the depth of information they’re seeking,” explained Davies.
“We are embracing the opportunity to provide our website visitors with even more relevant information and to improve our overall online reputation thanks to ReviewPro’s comprehensive solution.”
The CEO of ReviewPro, RJ Friedlander, commented on BIG4’s uptake of the online reputation management solution.
“Our work with BIG4 Holiday Parks demonstrates that exceeding traveller expectations is as paramount for holiday parks as it is for luxury hotels. This is an exciting collaboration and we look forward to helping this iconic brand in Australia focus on creating outstanding experiences for customers.”