Are you in the know about which hotel trends are influencing the industry and how they affect your brand? If you would like to find out how to get the most out of your hotel’s business strategy and optimize the tools you have, you are in the right place.
We are lucky enough to be experiencing steady growth in the hospitality industry. Global tourism grew by 7% in 2017, the strongest result in seven years. While this is expected to even out, 2018 is still predicted to be a good year for hospitality. In our guide to 2018 hotel trends you will find out all about the following:
- New Opportunities and threats. Online travel companies are expanding their horizons and moving fast. TripAdvisor and Google, two of the most important parts of any online hospitality strategy, are making improvements and changes to their platforms.
- Voice technology. No longer the stuff of the future, smart speakers are used by one in six Americans! Find out how this can benefit your business, and what you should be wary of
- Data-driven decision making. We have a plenitude of information at our fingertips, but how to best use it to optimize revenue? Find out the 5 Key steps to data-driven decision making
- Guest Messaging. “Given that so many people live and breathe by their mobile devices, it’s only natural that they will increasingly turn to them to communicate with businesses.” How does your business shape up? And, in case you didn’t know, we also have our own messaging service, the Guest Messaging Hub.
Last but not least, remember that even though we find ourselves in the midst of change, the core tenets of hospitality are still the same. It continues to be about listening to your guests, creating remarkable guest experiences and, of course, providing a clean room with a comfy bed. These elements have been the same since the dawn of hospitality and will remain the same for years to come.