The AA Partners with ReviewPro to Enhance Guest Experience in 5,000 Hotels & B&Bs in the UK

ReviewPro has signed a pioneering partnership agreement in Europe with The AA, one of the UK’s most recognized and trusted brands. AA Hotel and Hospitality Services have been recommending and acknowledging hotel excellence for over a century, creating a world-renowned hotel inspection and star-rating scheme.

The aim of the partnership is to provide deep guest insights to improve the overall standards of hospitality and the guest experience at hotels across the country. All members of the AA Hotel Scheme will receive free access to a core functionality of ReviewPro’s Online Reputation Management (ORM) solution, along with the Global Review Index™ (GRI), the industry standard online reputation score used by hotels worldwide as a benchmark for guest satisfaction.

In addition to the numerous benefits available to them, members of AA Hotel and Hospitality Services will now have access to powerful analytics from the leading provider of online feedback to prioritize operational and service improvements at their properties to further improve guest satisfaction.


RJ Friedlander, CEO of ReviewPro, commented, “This partnership is the first of its kind in Europe and presents 5,000 hotels and B&Bs with the opportunity to exceed guest expectations. Based on our experience in other markets, I am confident that AA members using the insight to prioritize improvements will see a positive impact on RevPAR within a few months.”


Kirsty Lloyd-Jukes, AA Strategy Director, said “Our partnership with ReviewPro allows all of our members across the UK to monitor and improve their online reputation to enhance the guest experience of their property. The quality of the data and support from the team has been excellent and we are thrilled to be able to offer our members this valuable added benefit.”

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