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6 Ways to Use QR Codes to Increase Guest Engagement

A QR code (Quick Response Code) remains one of the fastest and most efficient ways to move a client from the offline world to the digital world in one gesture. It is a great tool to use if you want to:

-Direct your guests to your additional services
-Provide further information about certain areas of the hotel
-Connect them with your guest messaging system.

Messaging has fast become the preferred method of communication in both people’s personal and professional lives, and hospitality is no exception. In an industry where the personal touch is what distinguishes good from great, and digitization has taken away many of the more traditional touchpoints, communicating via messaging brings back the opportunity to deliver great hospitality.

Here are six of the ways you can share your QR code and ensure your guests connect directly to you:

a guide to use QR codes in your hotel

1. House your QR code in tent cards
Have a tent card with a clear CTA and your QR code distributed throughout your establishments in both public and private spaces (nightstand, reception, etc.)

2. Unlock the potential of key cards
Adding a QR code to your key cards ensures your guests have constant access to the code, and to contacting you easily. Inform them of the process at the moment of check-in.

3. Simple, economical, impactful: get the most out of posters
Display your QR code wherever your guests are throughout the public spaces of your establishment (lobby, elevator, restaurant, reception, etc.) It’s a very efficient yet low-cost way to advertise your messaging options.

4. In-room, in-mind
Apart from the nightstand, display the QR code on the back of the door along with other important information. You could also have the QR code ready on the startup screen of the room TV, it’s a place with high visibility and high engagement level.

5. What’s on the menu?
The restaurant menu, the spa treatments menu, the pillow menu… add QR codes to the printed materials your guests use to select your products and let them know they can reserve their selection via messaging.

6. Go to print
Whether it’s the business cards you hand out at check-in, the complimentary notepads you provide for your MICE guests, or the coasters at your bar, anywhere your logo goes, you can fit a QR code too.

hospitality user interface

With ReviewPro you can direct guests to a dedicated landing page for your hotel where they can select their most frequently used messaging service and start a conversation with your hotel.

Find out more about implementing guest messaging at your property here, and which messaging apps guest just can’t live without here.

Would you like to learn how to nail guest messaging?