How Online Reputation Affects Hotel Revenue Management [Video Interview With Jean Francois Mourier]

In this video interview, Jean Francois Mourier, CEO of RevPar Guru, shares his thoughts on how online reputation and social technologies affect hotel revenue management. Watch the video below to get answers to these questions:

  • In 2011, what opportunities do you see for social technologies in hotel reputation management?
  • Revenue management is based on analytics. As this becomes more social, what social analytics do we need to be tracking?
  • What opportunities do you see for hotels using guest reviews to increase consumer confidence and bookings?
  • Can you give us an example of a company using social technologies for revenue management?

Thank you, Jean Francois!


There are 3 comments in this article:

  1. Jerry says:

    Nice information and usefull. Thanks

  2. Finally you involved revenue management Josiah thx :-)
    Any hotels started tracking and created a sub segment for the social media?


  3. Josiah Mackenzie says:

    @Jerry – glad you found it useful!

    @Mehdi – Yes, I think we’re seeing an increasing link between reputation management and revenue management. I hope to publish more information on this topic soon. Thanks for your comment!

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