ReviewPro

Hotel Reputation Tool Now Provides Hotels With Ability to Identify and Engage Influencers Online

Barcelona, February 1st, 2011 — ReviewPro, the leading customer intelligence tool for hotels, announced today integration of Klout influence measurement with their social media tracking solution. The nearly 1,000 hotels that use ReviewPro to manage their online reputation will have access to the new feature over the next few days.

It is important for hotels trying to increase their online visibility to look at as many metrics and measurements as possible to plan strategy and guide day-to-day actions. Klout scoring gives an additional data point for reference in making these decisions.

Klout is quickly emerging as the standard benchmark of online influence, using over 35 variables on Facebook and Twitter to measure reach, amplification probability, and network quality. ReviewPro gives hotels access to the Global Review Index (GRI) to measure, track, and compare their reputation ranking among competitors. This integration will allow hotels to understand the impact of the people they respond to and engage with.

According to R.J. Friedlander, CEO of ReviewPro, “Clearly, there is a saturation of data on social media networks.  The key is to be able to quickly identify who is behind the comments published in the leading platforms. The Klout score integration will enable ReviewPro’s clients to efficiently identify the level of influence of the individual and to assist in determining the most appropriate response. ”

The value of using influence scoring such as Klout when managing a social media campaign is not to discriminate or provide different levels of service. Instead, it is useful in determining who in an organization should be involved in the response and followup action. Businesses get the most value from social media when their entire management team and all departments are involved in monitoring and responding. ReviewPro’s integration of Klout influence measurement now helps hotels to take an intelligent approach to this.

About ReviewPro

ReviewPro indexes over 60 million guest hotel reviews in 8 languages across the 55 most relevant Online Travel Agencies (OTAs) and customer review websites. After three consecutive quarters of rapid growth in the Spanish hotel market, ReviewPro has expanded internationally and quickly grown its client roster to nearly 1,000 client hotels. To request a free demo of the Advanced Version and to learn more about the company’s online reputation and social media management solutions, visit http://www.reviewpro.com

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For more information or to setup an interview, contact ReviewPro by email at pr@reviewpro.com or by telephone at +34 93 452 0069.