Products
Reputation Management
A recent study, of 1.400 executives and marketing and quality professionals in the hotel sector, exploring attitudes and opinions on the subject of reputation management, found that:
85% of hotel professionals believe that online reviews have a direct impact on revenue.
70% of hotels track and manage their online reputation with a “home grown” solution and a majority of the respondents feel that their current approach is both complicated and inefficient.
56% of the participants manifested an interest in acquiring an online tool to help track, classify and manage their online reputations.
85% of hotel professionals believe that online reviews have a direct impact on revenue.
70% of hotels track and manage their online reputation with a “home grown” solution and a majority of the respondents feel that their current approach is both complicated and inefficient.
56% of the participants manifested an interest in acquiring an online tool to help track, classify and manage their online reputations.
Consumers trust user generated reviews
" More than 8 in 10 respondents who read consumer reviews said that the reviews had affected their buying intentions … "
- Deloitte
Travel industry buzz moves fast on social media
"The rise of social networks specifically aimed at travelers, such as TripAdvisor or WAYN, have made it impossible to control public feedback …"
- NMK.com
Travel has the highest risk
"Negative comments put off one in two consumers."
- HotelMarketing.com
Hotel transparency adversely impacts your bottom line
"User generated content is far more influential than brand …"
- Highland Business Research
