A general online reputation score for an individual hotel, group of hotels or chain.
Based on data taken from all major online travel agencies and review sites and can be calculated for a given point in time (day, week, month, year, etc.)
How it is calculated?
All review sites require the consumer to give a general evaluation of their experience. This quantitative assessment is normally based on a rating between 0-5 or 0-10, but varies by review site
The Global Review Index™ is calculated on a daily basis for each hotel by analyzing the quantitative scores associated with reviews posted
The Global Review Index™ for a specific date range is the average of the daily Global Review Index™ scores that have been calculated during that date range
Calculated with a proprietary algorithm developed by ReviewPro in conjunction with input from industry experts and advisors from leading graduate programs in hospitality management
What it is not?
It is not an average of all review scores
What is it used for?
To benchmark a given hotel, group of hotels or chain, make comparisons between properties, compare results with their competitors and track the evolution of a hotels performance over time
ReviewPro clients also use the Global Review Index™ to set quality objectives as well as optimize online pricing and distribution strategies
