Here are the top 5 articles related to hotel reputation management and marketing that stood out to us this week.
Why your marketing budget may not reflect the true price of doing business – and which steps to take to shift the focus to other channels:
The Real Cost of Online Travel Agencies
by Kristi White
Joanne O'Connor from The Guardian on the delicate issue of a 'bad guests database' and why such a database might go against the notion of hospitality:
Bad guests database is a bad idea
by Joanne O'Connor
A General Manager's view on hospitality: Oliver Raggett, GM at the Chesterfield Mayfair shares what hospitality and great service mean and how to get there:
The Holy Grail of Great Hospitality
by Oliver Raggett
Considering how many companies are discovering social media and trying to engage with users, it is difficult for any brand to stand out. This Article explains how to get users' attention:
Marketers and Social Media: Cutting Through the Noise
by Mathew Ingram
Many articles in the last year talked about the perks hotel guests received for being active on Twitter. Barbara De Lollis mentions some of the issues associated with this.
Should hotels, airlines give social media VIPs enviable perks?
by Barbara De Lollis
ReviewPro was also featured in a blog article this week – Tourismuszukunft had a look at our product and reviewed it. The article is in Geman:
Hotelbewertungen Analysieren mit ReviewPro
by Jens Oellrich
Have an interesting article you would like to recommend? Let us know!