Every Friday, we share 5 of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.
The easiest way to encourage direct bookings – give your customers a good incentive!
Property staff can encourage direct bookings
By John Buchanan
Infographic: How do changing tastes and demands affect business travel?
Business travel becomes budget conscious, social media makes a mark
By Karthick Prabu
Improve relations with employees to communicate your brand identity to customers
How to turn employees into a beacon for your brand
By Deborah Lewis
Why hotels prefer bespoke adventures for guests
Forget about hotel amenities, bring on the experience!
By Nancy Trejos
Video that shows us the best way to reach your audience
What can a hotel bathroom teach us about marketing?
By Lenore Miller