Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– January 27th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Content that inspires your followers to comment, retweet, share, link out, review, or tag you.
Social Media and Captivating Content
by Katharyn Molinaro

It’s your image, how do you want prospects to “see you”!?
How rich visuals generate more travel bookings
by Henry Woodman

How to integrate your marketing channels to achieve better results?
The Ultimate Checklist for Integrated Marketing
by Pamela Vaughan

Chicago Hotel Manager Harnesses Blizzard Power for Better Business.
Short-Staffed During a Snowstorm?
by Barbara Sealock

In a sign of how powerful online reviews are to travelers, some of the world’s biggest hotel companies are adding customer reviews of their hotels to their own websites.
Hotel giants embracing guest reviews — good or bad
by Barbara DeLollis

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