Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.
Brands looking to implement an international content marketing strategy need to “think global, act local.”
Content Marketing Across the Globe
By Greg Dorban
Today’s flood of information through social media is in danger of clouding the message
Without Analytics, Big Data is Just Noise
By Eric Schwartzman
Has digital communication completely changed what marketing is, or has it fundamentally remained the same?
Introducing the Modern Marketing Manifesto
By Ashley Friedlein
Many new generation hoteliers – especially those building new properties – are contemplating implementing a new generation of door-lock technologies.
Hotels Are Already Equipping Their Doors For The Future
By Keith Gruen
Business intelligence begins to permeate the hospitality sector
Hotel business intelligence begins with data
By Kevin Coleman