Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – April 26th

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Brands looking to implement an international content marketing strategy need to “think global, act local.”
Content Marketing Across the Globe
By Greg Dorban


Today’s flood of information through social media is in danger of clouding the message
Without Analytics, Big Data is Just Noise
By Eric Schwartzman

Has digital communication completely changed what marketing is, or has it fundamentally remained the same?
Introducing the Modern Marketing Manifesto
By Ashley Friedlein


Many new generation hoteliers – especially those building new properties – are contemplating implementing a new generation of door-lock technologies.
Hotels Are Already Equipping Their Doors For The Future
By Keith Gruen

Business intelligence begins to permeate the hospitality sector
Hotel business intelligence begins with data
By Kevin Coleman

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