Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:
Some interesting snippets on social media in travel from Four Pillars Hotels.
Impact of social media on the travel industry [INFOGRAPHIC]
by Kevin May
Is your hotel prepared to welcome a greater number of Chinese and Brazilian tourists later this year?
Brazilian and Chinese tourists to increase hotel spending budget, finds survey
by Luke Nicholls
Best times to share on Twitter and Facebook for click-throughs.
The Best Time To Tweet Or Post A Status Update? Make Sure It’s Early Afternoon
by Simply Zesty
Who complains, the reasons why they complain, and how complaints and customer defections affect your business.
Meet Your Complaining Customers, What Causes Them To Complain, And How Complaints Affect Your Business
by Tom Costello
In the second of a three part series examining social media engagement, Eyefor Travel outlines some useful guidelines on what really works when it comes to engaging customers on Twitter and Facebook.
How to Drive Meaningful Engagement via Social Media – Part 2: Twitter & Facebook Guidelines for Success
by Gina Baillie