Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:
Recent studies reveal that what matters most when planning a trip is not where you’re going, but rather who you know that has already traveled to that destination.
How Facebook is Shaping Your 2012 Travel Decisions
by Tracey Greenstein
Calculate your Facebook’s engagement rate.
INFOGRAPHIC: Suggested Changes To Facebook’s Engagement Rate Formula
by David Cohen
There are a few reasons people avoid following people back.
5 Reasons People Aren’t Following You Back on Twitter
by Debbie Miller
Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media.
The Ripple Effect of Following a Brand on Social Media
One fantastic experience with Starwood’s customer service.
Starwood: social media customer service done right
by Rocky Agrawal