Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– April 27th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Over 28,000 internet respondents in 56 countries were asked about sources of advertising they trust.
Who do travelers trust most for trip information? Other travelers.
by Daniel Craig

Technology is increasingly becoming a brand differentiator for hotels and chains which want to identify with a certain market.
High-tech hotels a hit with geeky guests
by Tim Hume

Create helpful material for your audience and weave together a great experience and you’ll see a great ROI.
How SEO is Like Customer Service
by Eric Siu

Every time you hear a customer complaint, instead of becoming defensive, hurt or angry, look at it as a chance for your business to become a HERO!
When Customers Complain: On Twitter
by Debbie Horovitch

The recovery program is simplicity itself: ask customers to come back and give them a reason to come back.
How to Win Back Lost Customers
by Lois Geller

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