Online Reputation and Social Media Management for Hotels: Recommended Reading of the week– May 20th


Every week on Friday, we share 5 of the most interesting articles on Social Media and Online Reputation Management published during the week. Here are this week’s recommended readings:

Ogilvy’s SVP of Strategy, Rohit Bhargava, shares how to make marketing more believable in our “affinity economy”
HOW TO: Make Your PR & Marketing Believable
by Erica Swallow at Mashable

“Guest satisfaction [is becoming] the leading metric of hotel market performance”
Emerging Trends in Guest Satisfaction and Service
at Ehotelier.com

Good examples on what kind of photos are successful on Facebook
6 Tips to Enhance Your Facebook Page With Photos
by David Hartstein at Social Media Examiner

“All properties, regardless of type, should monitor and respond to their online reviews. But overall, your social media presence should be catered to your property.”
Having the Proper Social Media Presence for Your Property
by Lisa Klueppel at Hospitality Net

Inspiration for Facebook stores:
101 examples of f-commerce
by Jake Herd at Econsultancy

Have any articles to share? Let us know by leaving a comment!

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