In the Hot Seat: How to Measure ROI in Social Media
Social media has dramatically changed traveler behavior, and yet marketers often find themselves in the hot seat trying to justify the time and resources they need to manage social networks.
In this installment of ReviewPro’s educational webinar series, marketing experts Daniel Edward Craig and Josiah Mackenzie take on the roles of General Manager and Marketing Manager to engage in a heated debate about the ROI of social media.
And they’ll bring in two industry experts: Martin Soler, Marketing Director of hotel marketing agency WIHP, who will share his insight into the social aspect of web analytics; and Mitchell Fawcett, Marketing Communications Manager of O’Neill Hotels & Resorts, to share how he uses social media metrics to assess activity, guide strategy and create accountability.
Whether you’re a skeptical general manager or a social media champion, you’ll learn ways to:
- Set ROI objectives
- Establish meaningful metrics
- Assess results
- Prioritize time and resources
- Drive revenue and save costs
- Time-saving tools for tracking and responding
Who should attend?
This webinar is designed for hotel executives, owners, revenue managers, marketing managers, social media managers, eCommerce managers and anyone else with a stake in social media.
Mark your calendar
Tuesday 25 September, 2012
08:00 Pacific Standard Time (San Francisco)
11:00 Eastern Standard Time (New York)
17:00 Central European Time (Madrid)
Note: A link to the recording will be sent to everyone who signs up, so be sure to register even if you are unable to attend.
About the hosts
A former general manager, Daniel Edward Craig helps hoteliers across the globe adopt the latest tools and best practices in social media and online reputation management. He collaborates with ReviewPro as Industry Advisor in the area of Client Engagement. Visit www.DanielEdwardCraig.com
Josiah Mackenzie is the Director of Business Development at ReviewPro, and is focused on helping hotels increase their sales by using social technologies to provide remarkable service to their guests.
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in nearly 70 countries, including the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, Montage Hotels, Mammoth Mountain Resorts, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International.