“Not only [will you] see the individual pages or stories your friends like, but the overall sites they like related to the topic you’re searching for.”

Earlier this year, search marketers shifted their attention to Google as it introduced “Search, Plus Your World.” However, the big issue with Google’s update was that it focused on social activity from Google Plus – to the exclusion of the world’s most popular social networks, Facebook and Twitter.

Microsoft has been quietly signing deals with Facebook, Twitter and other social networks to introduce an update to Bing – making it what many now see as a superior social search engine. The recent redesign includes a user’s connections and their activity on Facebook, Twitter and even Google plus. This summer, the search engine will include data from LinkedIn, Foursquare and Skype as well.

A sidebar in Bing search results pages separates social data from search results, and it also includes a real-time activity feed and the ability to suggest people in your social network who can provide answers to a particular search query.

“For instance, if you’re looking for information on traveling to China, they might direct you to Facebook photos from one of your friends who recently traveled there. It can also recommend experts on particular topics based on tweets, public Facebook posts or comments on other social networks like Quora,” said Matt Rosoff in a Business Insider article.

Bing executive Derrick Connell said the goal is to “surface people, not webpages.”

With Bing’s market share now at 30% (and growing), this only increases the importance of social media activity for building visibility with the people you are trying to reach. Not only does engaging in the social web matter for becoming more influential in those networks, but increasingly it will raise your hotels’ profile in search results. And since search engines are still the place many people go to begin their travel planning process, visibility and ranking very important for hotel marketers.

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See how ReviewPro is helping hoteliers manage social media activity for customer service…and search engine optimization.

“The impact that online reviews and social media chatter have on the hotel industry can no longer be ignored by brands and property management companies that hope to maintain their reputations and provide guests with high-quality service,” wrote Lodging magazine editor Deidre Wengen. “But attempting to sift through reviews and respond to every comment on every travel-related site and social media platform is a daunting task for any hospitality professional. Now, one tool allows for hotels—both big chains and small boutique properties—to gain access to guest reviews, social media statistics, and competitor insight all in one tidy package.”

ReviewPro is an online reputation management tool that lets hotels gather guest data from reviews and social media. The software launched in beta in 2009 and has since attracted thousands of hotels in over 60 countries with its easy-to-use interface and intuitive analytic capabilities.

“We had the vision that user-generated content (UGC) was far more than a passing trend, and that the influence of this type of content would redefine the relationship between consumers and brands,” says R.J. Friedlander, president and CEO of ReviewPro. “We quickly came to the conclusion that the hotel sector would be forever changed by UGC and decided to start ReviewPro to offer the analysis, customer intelligence, competitive benchmarking, and automated reporting needed to enable hoteliers to profit from the social web.”

Read the full article here >>

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See the ReviewPro tool for yourself….

Building a rock-solid reputation management program will provide purpose, clarity and results to your social media activities. To show you how, hotel marketing experts Daniel Edward Craig and Josiah Mackenzie are hosting a one-hour free webinar.

<< Register now to save your spot >>

Mark your calendar!

Thursday, May 24 – 8:00 AM Pacific Standard Time /
11:00 AM Eastern Standard Time /
5:00 PM Central European Time

 
In this training session, you will learn:

1. Trends that matter: Technology evolutions that are changing the hotel industry right now
2. Listening techniques: Essential tools and processes for monitoring and analyzing guest feedback
3. How to act on feedback: Best practices for using reviews to improve operational efficiency and guest satisfaction
4. How to reply to feedback: Best practices for responding to your guests on review sites and social networks
5. How others are doing it: Examples from the hotel industry and beyond
6. Answers to your questions: Post-training Q&A session where you can ask the experts about your biggest challenges

This class will be held once only, and space is limited

<< Register now to save your spot >>

(If you can’t make the live event, we’ll give you
one week of free access to the recording.)

About the hosts

A former general manager, Daniel Edward Craig helps hoteliers across the globe adopt the latest tools and best practices in social  media and online reputation management. He collaborates with ReviewPro as Industry Advisor in the area of Client Engagement. Visit www.DanielEdwardCraig.com

Josiah Mackenzie is the Director of Business Development at ReviewPro, and is focused on helping hotels increase their sales by using social technologies to provide remarkable service to their guests.

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in nearly 70 countries, including the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, Montage Hotels, Mammoth Mountain Resorts, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International.

Program

09:30 – Registration

10:00 – Intro and presentation event – Enzo Aita

10:20 – Welcome in Naples – Gianluca Balzano (Revenue Manager at Naples Plaza Hotel) Gianni Filisdeo (Revenue Manager at Hotels Revenue) and other hospitality players with ideas and practices.

10:50 – Revenue 3.0, Innovation in Online Distribution. Opportunity and strategies to enhance the own Business – Enzo Aita, Director of Sales at TravelClick
 
 

12:15 – Social Reputation and Brand strategy – Monitor, analyze and manage to improve your Social Travel Brand Reputation – Wilma Vanni, Country Manager Italy ReviewPro
 
 

13:15 – Break Please – Lunch and Social

15:00 – The Future of the air – Alberto Correra, Executives and Managers Tourism in Italy

15:50 – Twitter for Hospitality – Methods and Strategies to promote accommodation in 140 characters – John Cerminara, FTLab FormazioneTurismo.com

16:45 – Tips &amp Trickss for a photo shoot for the Hotellerie – Hotel Photography – Janos Grapow

17:30 Coffee and Social – End of Work!
 

Just 100 spots available, don’t miss it.
Free Registration

Event Details

¿When? Monday, May the 14th from 9:30 to 17:30 horas.
¿Where? NH Ambassador – Via Medina 70, Naples (Italy)

While hotel and air suppliers continue to benefit from the uplift in moral, a new Global Edition study from PhocusWright reveals that many still are not spending.
Many would-be travellers stuck at home
by Web in Travel

A story about how travellers can use Twitter to quickly fix a problem they’ve discovered inside their room and how a hotel can benefit from fixing their problems.
Airing your hotel problem on Twitter can pay off
by Barbara De Lollis

Help your hospitality and guest contact staff to choose their words carefully when interacting with guests, prospects, and even their “internal” customers from other departments.
Train Your Hotel Team To Use The Language Of Hospitality: Part Two
by Doug Kennedy

A study found that 34% “can’t live without” their mobile when a holiday.
Third of travellers cannot survive on a trip without their mobile
by Kevin May

Nice Infographic on the cost and value of hotel marketing.
Infographic: The Cost & Value of Hotel Marketing
by Brandon- buuteeq

Felipe Martinez Verde, Americas Operations and  Vacational Product Director, said: “We went through a  comprehensive process of product testing, evaluating  the major reputation management solutions available  on the market against ease of use, functionality and the capacity to help us reach our business objectives.”

“ReviewPro was the clear winner, matching our needs right across the board.”

“ReviewPro is a user-friendly solution, offering a wealth of services and functionalities based on an unparalleled range of data. The Global Review Index™ will give us instant insight into our own online performance, as well as that of our competitors.”

ReviewPro is the world’s leading solution in online reputation management for the hospitality sector, providing analysis of hundreds of millions of social media mentions, in over 20 languages, from hundreds of the most relevant online travel agencies, review websites and social media platforms.

ReviewPro CEO RJ Friedlander said: “We are really excited to be working with Fiesta Hotel Group. Our solution will help them to grow revenue by tracking what customers are saying about their services online, implementing competitive benchmarking, and helping them to make informed decisions to improve quality. We are delighted to enter into this partnership with Fiesta Hotel Group and look forward to helping them boost customer satisfaction and drive revenue growth.”

“ReviewPro began its growth to global leadership from its strong base in Europe. We have built our solution to meet the needs of a linguistically and culturally diverse market and have seen rapid growth into 70 countries worldwide over the last three years.”

“Today’s deal consolidates ReviewPro’s position as the number one reputation management tool in the Spanish hospitality market, where have now partnered with 90% of the hotel groups actively engaged in online monitoring. There are currently 1300 Spanish hotels on our client roster, including 17 of the top 25 chains. ”

Felipe Martinez Verde added: “We are seeing huge changes in the way our customers make decisions about where to stay. To remain competitive and relevant, hotels need to monitor what clients are saying about us online, and develop reputation management and social strategies that enable us to improve services, and increase customer satisfaction. We will be deploying ReviewPro across all seven of our brands and our entire collection of hotels.”

About Fiesta Hotel Group

Fiesta Hotel Group is a Spanish hotel chain based in Ibiza, Spain. It currently comprises seven brands, including The Royal Suites by Palladium, Fiesta Hotels & Resorts, Palladium Hotels & Resorts, Ayre Hoteles, SaTalaia Boutique Villa, Mallorca Rocks Hotel and Ushuaïa Ibiza Beach Hotel. With over 40 years of experience in the industry, the chain consists of 47 hotels in Spain, Sicily (Italy), Mexico, Dominican Republic, Jamaica and Brazil. For more information visit www.fiestahotelgroup.com

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in 70 countries. Customers include the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International. The company has also developed strategic partnerships with leading global hospitality solution providers, such as Sabre Hospitality Solutions, and was awarded the top travel innovation award at the PhocusWright Conference 2011. For more information, visit http://www.reviewpro.com.

EyeForTravel Travel Distribution Summit Asia 2012 Recap

My Description

Storified by ReviewPro · Thu, May 10 2012 22:50:46

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If you didn’t get a chance to meet us at this event – and would like to see the ReviewPro product, request a quick demonstration now…

HSMAI provides a forum where professionals within sales, marketing and leadership from the hospitality and travel industry meet for knowledge, inspiration, recognition and professional development, and where they can involve themselves through meeting with leaders, professionals and customers from across Europe.

As a member of the HSMAI Europe Digital Marketing Advisory Board, RJ will be holding a workshop titled “How to Use Social Analytics to Improve Service and Drive Revenue Growth”.

Drop us a line to meet RJ Friedlander or arrange an online demo if you would like to find out more about ReviewPro.

ReviewPro will be in Singapore May 9-12 for EyeForTravel’s Travel Distribution Summit Asia 2012.

We will be meeting with current clients to share the latest additions to ReviewPro and will be available to meet with representatives from other hotels to discuss how to use social media analytics to increase guest satisfaction, improve operations, and drive revenue growth.

Drop us a line to meet us or arrange an online demo if you would like to find out more.

[Photo credit: jjcb on Flickr]

“We are focused on driving direct revenue for our clients, and since our research indicates online reviews are the type of social media content typically viewed immediately prior to making a booking decision, the importance of reputation management and social media monitoring is very clear. ReviewPro provides unparalleled data analysis and reporting to help hotels to better understand their customers, and extract the insight for action needed to deliver better service and maximize revenue growth.” – Max Starkov, President & CEO of HeBS Digital

You can read the full news release at HeBSDigital.com.

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Want to see how ReviewPro works? Request a demo now….