[View the story "EyeForTravel Travel Distribution Summit Asia 2012 Recap" on Storify ]EyeForTravel Travel Distribution Summit Asia 2012 Recap
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Storified by ReviewPro · Thu, May 10 2012 22:50:46
Live tweeting from Singapore at EyeForTravel’s Travel Distribution Summit Asia 2012. Follow us and #TDSasia for fresh #smtravel ideas
"Number of social conversations about travel is doubling every 6 months." #TDSasia
Love this: Webjet brings a life-size cutout of a customer saying "What’s in it for me?" to all meetings. #TDSasia
Consistent theme so far at #TDSasia – create a customer-centric organization. How are you using new technology to do this?
Be ruthlessly focused on getting things done. Finishing quickly, finishing well. #TDSasia #management
"Be intense in the relentless pursuit of good people." – John Guscic #TDSasia #HR
RT @faithyoong: Guests more likely to spend when they’re traveling. At the booking stage, they try to save. Implications on mobile strat …
RT @simpliflying @jeve Engage the traveler when he’s in the spending mode (during travel) #TDSasia
Big data is very important. Make sure you filter that and put it into the hands of your employees to make decisions. #TDSasia
RT @ReviewPro: Use technology to automate data collection, processing to free up time for your people to creatively use insights from th …
#Travel businesses that will succeed will be the ones that use data the best. – Adrian Currie #TDSasia
"Focus on integrating your technology platforms to see all data in one place." Prashanth Radhakrishnan, Starwood #TDSasia
Effective use of data requires processes, systems and a culture of using data for decision making. #TDSasia
The beautiful thing about social analytics is that you’re working with public data. Huge opportunity for competitive insight. #TDSasia
Use online customer reviews to understand where your brand sits in the competitive landscape. – Kelly McGuire, SAS Institute #TDSasia
"What is the business problem am I trying to solve? How can social media analytics give me answers to solve it?" – Kelly McGuire #TDSasia
Understand your customer, anticipate what they’ll want, and meet (and exceed) their needs. – @edwardperry @Worldhotels #TDSasia
RT @Msaio: @HiltonHotels welcome program includes chinese speaking concierge, translated welcome letters, ‘local’ food #TDSasia #custserv
"Old school" discussion forums – a very important part of the social media landscape in China. – Sam Flemming #TDSasia #smtravel
Understand the "Internet Culture" of your audience to guide #content marketing strategy. – Sam Flemming #TDSasia #smtravel
"What are the core competencies of your organization, and how can you focus your social activity around that?" @edwardperry #TDSasia
"I am Roger Smith" video campaign @RSHotel used as a great example of humanizing your brand by @edwardperry #TDSasia #hotelmarketing
RT @blancamenchaca: +1 google button will have an effect on SERPS integrate it on every page says Ali Yilmaz Head of Travel APAC Google …
How can you capitalize on the downtime of your customers when they are traveling? – @simpliflying #TDSasia
RT @ReviewPro: "When mistakes happen, be human. Relationships matter." – @simpliflying #TDSasia
Social listening and real-time service can resolve issues, keep guests happy and prevent negative online reviews. – @edwardperry #TDSasia
"Don’t measure activities, but results." – Barbara Pezzi #TDSasia
Make publishing decisions based on social analytics to stay relevant with your audience. – Barbara Pezzi #TDSasia
RT @simpliflying: "learn, act, evolve..then repeat" that’s how you gotta do social media like @visitbritain #TDSasia