Using Social Insights
5 Ways Hotels Plan to Use Social Media & Review Analytics to Grow in 2013
A key focus for ReviewPro over the past year was building an engagement program that helps our clients use insights from the social web in all areas of their business – from sales & marketing … Continue reading
Share Your Examples With Us
On November 27th we will be holding our Webinar on the latest tips, tools and techniques for increasing reviews, likes, followings, engagement and reach on review sites and social networks, with examples and best practices … Continue reading
Reputation Management Becomes Revenue Management
One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth. For many of the hotel … Continue reading
Social Media for CEOs (And Other Hotel Executives)
“I don’t have time for social media.” No. You as a CEO or senior executive don’t have time for the incorrect use of social media. You cannot use the wrong listening strategy and get lost … Continue reading
How Hotels Can Use the Social Web To Build Guest Loyalty
The question of how to drive revenue growth has existed since the first hotels began experimenting with social technologies, and the need to measure impact has only increased with time. As we prepare for 2012, … Continue reading
The Rising Importance of Brands for Social Business Success
A few weeks ago I gave a presentation at the Travel Huddle conference in Dublin on the growing importance of branding in today’s complex, noisy communications environment. As time-starved consumers, we crave direction – and … Continue reading
Diversity In Hotel Social Media Strategy: Examples in PR, Service, and Operations
Some hoteliers view social media as one part of their marketing program, but I view it as at least three very different activities involving three different departments. Each approach needs people with a different skill … Continue reading
Using Social Media and Review Analytics to Guide Marketing Strategy
Note: This is a guest post written in collaboration with Martin Soler of WIHP. While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another … Continue reading
Social Media and Review Analytics: The Next Frontier in Hotel Data?
Right now, the Hotel Data Conference is getting started in Nashville. This is a topic we think about a lot: what is the future of hotel data? From my observations, the one of the biggest … Continue reading
Stand Out From 95% of Companies By Doing This One Thing
Research published on MarketingWeb found that while 95% of large companies collect customer feedback, only 10% use the information to drive improvement actions, and just 5% of these companies actually communicate back to customers that … Continue reading