Social Media
Bing Search Makes Social Media Activity An Even Bigger Part of Discovery
One year ago, the web was buzzing about Bing’s integration of Facebook data into their search results pages: “Not only [will you] see the individual pages or stories your friends like, but the overall sites … Continue reading
Using The Facebook Timeline To Share Your Brand’s Backstory
Storytelling has always worked well in social media, and Facebook’s new “social by design” emphasis means their business pages now look a lot less like a little separate company websites and more like a real-time … Continue reading
“Social by Design” – How Facebook Is (Strongly) Encouraging Storytelling
Design often determines how we use products. This is very true for the social media networks that hotel companies are increasingly using as tools for sales and service. As we’ve looked at before, Google forced … Continue reading
Speed of Resolution Affects Customer Retention, Loyalty
A recent research project presented in a Harvard Business Review article suggests that the top priority for companies should be to provide quick, simple resolutions to problems. The focus of service must be on reducing … Continue reading
Calculating Social Media ROI
Marco Saio at EyeForTravel recently compiled an article on Tnooz – “Five golden rules of social media ROI in the travel industry” – where I explained the following approaches: Identify where social media will save … Continue reading
Reinventing Retail (And New Media Marketing) at The Roger Smith Hotel with Pop+
Despite the fact that retailers and hotels could be perfect partners for lifestyle branding, it rarely works out that way. From stodgy luxury stores at downtown hotels to overpriced, kitschy gift shops at resorts, shopping … Continue reading
Behind Social Media: Social Hospitality Principles Defined and Explained by Chris Brogan and The Roger Smith Hotel
Chris Brogan recently found himself exploring Oslo, Norway after a conference. He wanted to buy some gifts for his children back home, but didn’t know where to shop. So he spent much of the afternoon … Continue reading
How Facebook’s New Activity Buttons Will Change How Your Guests Share Content
Earlier today, we looked at how sharing on Google Plus is changing the way we find information in search. Well, Facebook isn’t standing still. In an event in San Francisco last night, they opened up … Continue reading
If For No Other Reason, Use Google+ for Hotel SEO
I have to confess. When I first heard about Google Plus – and started experimenting – it seemed like an interesting concept. An interesting concept without a real incentive for me to begin using actively. … Continue reading
Top Hotel Marketing Trends (And Case Studies) For 2012
Note: This originally appeared on Tnooz as a 3-part series: part one, part two, part three. “Prediction is very difficult, especially if it’s about the future.” – Niels Bohr In this article, I wanted to … Continue reading