Hotel Social Media
“Step By Step Guide to Online Reputation Management” Webinar – Answers to Your Questions
In last week’s webinar held exclusively for ReviewPro clients, we tackled the main concerns about how to manage online reputation for hotels, whether an independent hotel, hotel group or a brand, in order to achieve … Continue reading
Social Media & Crisis Management Webinar – Answers to Your Questions
In this week’s webinar we tackled a serious topic in social media today: crisis management. Defining a social media crisis as an incident that spreads rapidly on social networks and causes significant damage to reputation, … Continue reading
Is Your Hotel Prepared for a Social Media Crisis?
By Daniel Edward Craig. It’s an incident guaranteed to make any hotelier shudder. After a power outage at a Texas hotel last summer, a paralyzed American war veteran called the front desk to request help … Continue reading
HVS Executive Search study: How is social media affecting your organization?
The impact of social media and its influence on the buying decisions of consumers is well documented in the hotel industry. What is less clear is the impact on social media within your organization. How … Continue reading
How to Generate More Reviews, Followers and Engagement on the Social Web
By Daniel Edward Craig. So you just want to be liked? You’re not alone. Hotels are discovering that the old maxim “If you build it, they will come” doesn’t necessarily apply to social networks. Consumers, … Continue reading
Answers to your Questions: How to Measure the ROI of Social Media Webinar
Answers to your questions about Measuring ROI in Social Media Clearly we struck a chord with our latest webinar topic, In the Hot Seat: How to Measure ROI in Social Media. Hundreds of hoteliers from … Continue reading
Video Interview: How Hotels Can Leverage Social Media Channels in a Measurable Way
In this episode of VTV, I talk with John McAuliffe, President of VFM Leonardo, about how to: Measure the success of their social media efforts Increase their presence and engagement on social media Amplify their … Continue reading
Beyond Vanity Metrics: Measuring ROI in Social Media
By Daniel Edward Craig, September 18, 2012 It’s that time of year again when hotel marketers are in the hot seat, trying to justify the money they’ve requested in next year’s budget. And no line … Continue reading
Answers to Your Questions: Using Social Media to Increase Guest Satisfaction
We had another great turnout for last week’s webinar, and one thing is clear: providing helpful, responsive service on social networks is fast becoming as important to hotels as the service provided on property. Here … Continue reading
Mobile, Social, Local: What This Trend Means for Hotel Reputation Management
Last week I presented for the Tnooz Academy on how mobile technologies can be valuable tools for hotels applying the guest-focused philosophy we advocate here at ReviewPro. Many mobile marketing conversations focus on tactics such … Continue reading