Hotel Marketing Resources
How to Generate More Reviews, Followers and Engagement on the Social Web
By Daniel Edward Craig. So you just want to be liked? You’re not alone. Hotels are discovering that the old maxim “If you build it, they will come” doesn’t necessarily apply to social networks. Consumers, … Continue reading
Cornell Hospitality Research: Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR
New York, NY, November 16, 2012 – New research revealed today by the Cornell School of Hotel Administration confirms that online guest satisfaction has a direct impact on the financial performance of hotels. While prior … Continue reading
Hotel Online Reputation Research, Statistics, and Quotes
You may know how important reputation management is, but gaining internal buy-in is easier with supporting research demonstrating its importance. Here are some of the most relevant facts and statistics about reputation and online word … Continue reading
18 Helpful Tools That Make You A More Efficient Social Media Publisher
To become more efficient in publishing online content, you need the right tools. The most prolific publishers all have systems in place to speed the process up. Here are some of the services I find … Continue reading
The Time to Take Action is Now
Everyone is talking about social media. Suddenly consumers—travelers—are taking to Facebook, Twitter and other social applications to tell the world about their hotel experiences. The good, the bad and the extremely ugly. Caught off-guard by … Continue reading
ReviewPro
ReviewPro is a technology based start-up with headquarters in Barcelona, Spain. We offer innovative products and services targeting the hotel sector that deliver a clear and compelling value proposition for hotel operators. The ReviewPro founders … Continue reading