Online Reputation Essentials
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Social Media and Web Marketing for Hotels:Driving Higher Guest Satisfaction and Revenue Social media has had a disruptive effect on the travel industry, and hotels are struggling to accommodate it. Where should you channel limited … Continue reading
Advanced Social Media & Online Reputation Management Webinar – Answers to Your Questions
As a follow-up to our latest webinar, Advanced Social Media and Online Reputation Management for Hotels, here are answers to select questions submitted by attendees from our host presenter, Daniel Edward Craig, founder of Reknown. … Continue reading
“Step By Step Guide to Online Reputation Management” Webinar – Answers to Your Questions
In last week’s webinar held exclusively for ReviewPro clients, we tackled the main concerns about how to manage online reputation for hotels, whether an independent hotel, hotel group or a brand, in order to achieve … Continue reading
Free Webinar: Advanced Social Media and Online Reputation Management
So you’re monitoring social networks, optimizing content, responding to feedback and building a community of loyal fans and followers. Now what? In the next installment of ReviewPro’s webinar series we show you how to take … Continue reading
How to Generate More Reviews, Followers and Engagement on the Social Web
By Daniel Edward Craig. So you just want to be liked? You’re not alone. Hotels are discovering that the old maxim “If you build it, they will come” doesn’t necessarily apply to social networks. Consumers, … Continue reading
How Meliá Hotels International Uses Review Analytics to Make Better Revenue Management Decisions
By Daniel Edward Craig. Revenue management has always been a bit of a guessing game for hotels, involving competitive analysis, historic actuals, forecasts and intuition. But we don’t really know if travelers will buy until … Continue reading
Answers to Your Questions from our Latest Webinar: Responding to Online Guest Reviews and Social Media Feedback
Clearly, responding to guest reviews is a hot topic! We had a record-breaking 1,000 registrants from around the world for our latest webinar, and the questions came in fast and furious. Here are answers to … Continue reading
From Pricing Complaints to Personal Attacks: How to Respond to Challenging Guest Reviews
By Daniel Edward Craig Responding to online reviews has become routine for many hoteliers, and yet every once in a while a real zinger comes along that makes you catch your breath and clench your … Continue reading
Answers to Your Questions: Using Social Media to Increase Guest Satisfaction
We had another great turnout for last week’s webinar, and one thing is clear: providing helpful, responsive service on social networks is fast becoming as important to hotels as the service provided on property. Here … Continue reading
Social never sleeps: How to use social networks to drive higher guest satisfaction
By Daniel Edward Craig, July 16, 2012 The hotel industry has always been service oriented, but social media has made things more complex and labor-intensive by creating new customer service channels. As more travelers log … Continue reading