Online Reputation
London-Based Insurers Offer New Hotel Reputation Policy
London-based insurers, including a Lloyd’s of London underwriter, are convinced reputation is so important that they created a new “Hotel Reputation Protection 2.0″ policy to guard against negative articles and reviews. “In the extremely competitive … Continue reading
How to Budget for Hotel Reputation Management
It’s budget season again, and as hotels see online reviews playing an increasingly important role in their business, the question of where and how to budget for hotel reputation management often asked. What we’re seeing … Continue reading
ReviewPro Guide: A Basic Guide to Managing Online Reviews for Hotels
Managing your online reputation should be a fundamental part of any hotel business today. The first step to a successful online reputation is being able to monitor it and know what people are saying about … Continue reading
New Research: Hotel Guests Post 4 Positive Reviews for Every Negative Review
Do you think the majority of consumer reviews on the web are negative? Or that people only go online to vent their anger? The ReviewPro data team analyzed more than 90 million guest-written hotel reviews … Continue reading
Hotel Online Reputation Research, Statistics, and Quotes
You may know how important reputation management is, but gaining internal buy-in is easier with supporting research demonstrating its importance. Here are some of the most relevant facts and statistics about reputation and online word … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Reading of the week– June 17th
Here are our weekly recommended reading articles for this week! If you are new to this blog, check out our recommended reading posts from the past for excellent resources from around the web! The basics: … Continue reading
Stand Out From 95% of Companies By Doing This One Thing
Research published on MarketingWeb found that while 95% of large companies collect customer feedback, only 10% use the information to drive improvement actions, and just 5% of these companies actually communicate back to customers that … Continue reading
Case study Sidorme: How a low cost hotel chain with a focus on customer service manages online reviews
Sidorme Quality Low Cost Hotels is a chain of six hotels in Spain (two in Barcelona, two Girona, one in Valencia and one in Granada), with a seventh hotel in Albacete opening in September of … Continue reading
Temkin Group research: Days Inn, Hyatt, Hilton, and Marriott most susceptible to negative online reviews
As part of the research conducted for their new report, How Consumers Give Feedback, the Temkin Group identified 20 companies most likely to receive negative feedback and reviews online. “We examined the difference in social … Continue reading
ReviewPro announces Top 10 Hotels in Berlin According to Online Guest Satisfaction
The Ritz-Carlton Berlin Takes #1 Spot in Industry Benchmark B2B Ranking Berlin, March 8, 2010 – ReviewPro, the leading B2B provider of online reputation and social media management solutions for the hotel sector, announced today … Continue reading